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Allow yourself some time with the questions, however don't overthink it. There are no right or wrong answers, only what represents your brand and the audience you'd like to attract. This questionnaire allows you to dig deep and think about the core values of your business, and define your own voice so that it's distinct from your competitors! These details may seem boring, but they're the key to unlocking your brand's identity.  *Estimated time to complete 10-15 minutes.
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Step 1 of 3
Do you have a slogan or tagline?
What goals do you have for this business endeavor? What are you excited to achieve? How will you serve your audience/customers?
Be super casual here, this isn't the spiel you'd give to an investor, but the heartfelt moment you'd shared with a close acquaintance.
Who is doing what you do? This can be the big names, or smaller businesses that inspire and challenge you.
What will be unique about your client experience? What will set you apart?
Imagine what your favorite customer/client is like - this is the customer you delight in seeing daily. What are they like? What do they enjoy doing? How often do they shop with you? How do they make decisions - do they take their time & research, or is it spontaneous?